5 Comments
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Cheniece Patrick's avatar

What a valuable read! I also set up Google Analytics for my Substack on my custom domain, and I'm glad that I took the time to do so. And thanks for including the "quirks" and details about UTM parameters as well. This is a great how-to article that you've done very well with. I consider this to be a wonderful resource for anyone trying to learn the setup of Google Analytics for their publication.

Kurt Schmitt's avatar

Thank you so much for the kind words! I noticed the official Substack documentation was severely lacking in detail as were some other posts I found, so I thought this might be helpful.

Vince Roman's avatar

What a great read

Kurt Schmitt's avatar

Thank you so much!

Niharika Sikka's avatar

Oh wow, I read it and this amis a really well-written and in depth article

I've already set up mine, but I came across it and just had to read it

I'm a marketing analyst and I love reading other articles in the same domain

Great article!

In fact, would love for you to check out my article on GA4 for beginners and lemme know your thoughts!